Why replacement parts search is different
A shopper looking for a replacement part rarely browses. They have one number and one job: find the part that fits. If the first search fails, they may try once more, then look elsewhere.
The number they type comes from a label, a manual or an old invoice. It might be the maker’s current number, an old one, a number from another brand, or a model number of the machine. Spaces, dashes and leading letters vary.
How Tolra handles it
- Every number on a product counts: your SKU, the maker’s number, OEM numbers in the description or metafields, and numbers from your cross-reference CSV (Growth plan and up).
- Formats don’t matter:
17211-ZL8-023, 17211 ZL8 023 and 17211ZL8023 are the same number.
- The exact part is shown first and marked as a part number match, so the shopper knows it is the right one.
- Old numbers are labelled: when a search matches through a superseded number, the result says “Replaces X”.
- Missed searches become requests and data. The search report lists what found nothing, and shoppers can send a request for parts you don’t list.
Setting it up
- Install Tolra and copy your products in.
- Check where your OEM numbers live. If they are only in images or PDFs, they are not searchable yet; add them to the description or a metafield.
- If you have a supersession or interchange list, upload it on the Other part numbers page (Growth plan and up).
- Turn on the “Can’t find what you need?” form on the results page (Starter plan and up).